Having a well-crafted website for your pest control business is essential. It can help you reach more clients in your targeted service areas, show your brand to more viewers, and overall help with your company’s success. However, you need more than just an attractive design and beautiful images.
Understanding why website performance matters for your pest control company is vital. It will show you ways you may need to improve your site and how having a fast site will bring in more business. However, not everyone realizes how their site performance is impacting their customer growth.
At MarketingPests, we offer pest control web design and other effective marketing services to help pest control businesses reach their full potential. We understand the industry and use the latest marketing strategies to grow our clients’ businesses. We can help your pest control company too.
Learn the importance of website performance for your pest control business, then connect with our team for a marketing session!
Increase Brand Awareness
It’s no surprise that every pest control company wants their site to rank higher on relevant search engine results. When prospective clients are looking for pest control services in the area, they hope their business will appear as one of the first options. Your website performance affects how many people are aware of your brand and online presence, as faster sites are going to rank higher than clunky, struggling ones.
Even if your site has plenty of well-written blog posts about common pest control topics, plenty of testimonials, and an appealing layout, you could reach fewer people if your site is slow. A searcher could click on your site, become frustrated with the slow loading time, and immediately leave.
While we know UX and UI impact conversion rates, they also affect brand awareness. Having site viewers quickly hop on and off your business site can negatively impact your site’s ranking. Your content won’t appear as relevant to search engines, making your site harder to find for searchers.
A faster site can help your business rise above and create an enjoyable experience for site viewers that, hopefully, transition to paying customers.
Experience Higher Conversion Rates
Website speed affects conversion rates by factoring into a site viewer’s decision to take action. Your service, promotional offers, and email list could appeal to them, but what can send them away is a slow site. You could lose thousands of dollars in sales and services if your site takes forever to load.
With all the simple methods you can use to create a faster site, why lose valuable business from a struggling site?
Make or Break Brand Perception
If you’re wondering why website performance matters for your pest control company, consider how you want people to perceive your brand. When clients or members of your target area think of your business, what image do you want them to have?
A site that’s slow and hard to use may appear unprofessional, amateur, or unappealing to viewers. This isn’t good for your business, nor will it turn those viewers into long-term, paying clients that enjoy your services.
Even if all other areas of your website are in top shape, an immediate load time vs. one that takes several seconds makes a major impression on viewers. Don’t let a slow site reflect poorly on your business’s image!
Appear Higher in Relevant Search Results
You want your pest control site to rank as high as possible in search engine results. Make your page load speed even faster, and you’ll appear higher than competitors, reach more relevant potential clients, and potentially gain more leads.
Create a User-Friendly Experience
Since speed matters to the user experience, you’ll want to make your pest control site as easy to use and navigate as possible. This involves using on-page and off-site SEO, local SEO, and other helpful tactics. Working with a digital marketing agency can help with this process.
If site viewers are experiencing a reduced page load speed on mobile devices, you likely haven’t made your website mobile-friendly. Keep in mind that you could have a fair mix of people browsing your site from desktop and mobile devices. Both provide the opportunity to reach more clients and gain more booked services, so you’ll want to optimize your site for all types of viewers.
Attract Clients from the Competition
One of the easiest ways to send your clients to a competing business is by having a slow load time. Customers are going to stay loyal to a business with a fast site and a favorable experience overall.
Having your web page load several seconds faster than a competitor makes a huge difference. Site viewers are going to view your pest control business in a better light than those with slower load times. It reflects that you’re serious about creating a positive experience for your customers and meeting their needs. It also can represent the quality of your services.
Analyzing the loading speeds and user experience of your competitors can show you ways to improve. However fast their site loads and performs, yours can surpass them and appeal to more clients.
How to Improve Your Pest Control Company’s Website Performance
If your pest control company’s site is slower than you’d like, don’t panic! You can take several steps to improve your website performance, such as:
- Compress and optimize all images
- Quickly address any performance issues
- View and tinker with the user experience
- Remove any unnecessary pop-ups or plug-ins
- Implement caching
You can also work with a trusted pest control digital marketing business to achieve better website performance. They can offer personalized recommendations after viewing and analyzing your site to help you succeed. MarketingPests helps many pest control businesses grow!
Get Professional Marketing Assistance for Your Pest Control Business
Now that you have a greater understanding of why website performance matters, turn to MarketingPests for personal help growing your business. We understand numerous website design trends and have experience in the pest control and marketing industries, helping our clients succeed.
Book a marketing session to discuss your pest control business today!