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Understanding Current Trends in Website Design for Pest Companies

The pest control market is growing at an alarming rate and may reach $29 billion in value by 2026. To get a share of these spoils, you need to stay ahead of your competition. One way to make this happen is by keeping up with current trends in website design.

Web design components and features that we once considered progressive and eye-catching are now obsolete and uninspiring. They won’t excite your visitors, who are likely to click away from your website even without getting a hint of what you’re offering!

The last thing you want is to lose potential conversions with bland landing pages and user interfaces. In this blog post, we explore some of the current trends in pest control web design to help you create a successful website for your pest control business. 


Lightning-Fast Website Load Times

Who has the time to wait for more than three seconds for a website to load in 2023? 

For many years, fast loading speeds have been instrumental in promoting website user experience, search engine rankings, and conversion rates. 

Research shows that over 50% of internet users expect a website to load within two seconds of clicking a link. Few visitors have the patience to wait if your website takes more than three seconds to load. Many will abandon it and never return!

Not only will this hurt your SEO but also your sales and revenue. So, if you want to remain profitable in today’s competitive pest control market, improve your website loading times to ensure an uninterrupted user experience. 

Vibrant Product Reveals with Micro Animation

What better way to capture your audience’s attention than with playful animations? The use of hover animations to keep web visitors passively engaged has been around for a while. 

In 2023, however, web designers are taking it up a notch by turning ordinary web page elements into animated product reveals. 

This trend allows you to kill multiple birds with one stone. Your website visitors will enjoy fast browsing, as they don’t have to click on another page to review your product or service. 

By animating the product or service, this design provides a teaser of how it can be useful to the visitor. What’s more, it promotes a minimalist design. It shows photos one at a time, helping keep your web pages free of image clutter. 

These hover animations also make your visitors feel like they’re discovering something new with each click. As such, they’ll want to keep clicking to make more discoveries!

Captivating Scrolling: Creating Dynamic Web Pages

Web designers often use parallax scrolling to make specific sections of a webpage a little dynamic. But how does this trend work?

It often makes use of photos, videos, or textured graphics that add depth to a page. As you scroll past the media, it appears as if the media is behind adjacent sections. This illusion makes the content more engaging. 

Eye-Catching Overlapping Text

This trend proves that you don’t always have to follow the rules to achieve the desired results. Times are long gone when web design strictly follows neat layouts. One of the current trends in website design that has successfully steered away from this imposed structure is overlapping text. 

Don’t be surprised if you see mainstream websites overlapping their page features. They often place typography over imagery, and sometimes you’ll struggle to read the text. 

So what’s the deal with this trend that you should try it on your pest control website?

It breaks up uniformity without creating a sense of confusion in the entire web page. This trend may cause temporary illegibility, but the stylized headline grabs attention just like a magazine cover lettering.

Spice up User Experience with Dynamic Cursors

Looking for a simple but ingenious way to enhance user experience on your pest control website? Simply customize how visitors interact with cursors and other web elements. 

Many website users instantly fall in love with this design thanks to its unforeseen subtlety. You can alter the cursor’s shape or introduce cursor-triggered animations. The diverse scrolling will behaviors will certainly make your visitors enjoy browsing your website. 

Geolocation and Browser-Based Content

Have you noticed that some websites display different content when you access them from a different browser or device? You may also experience this if you revisit such sites after a short while. 

This is among the current trends in website design that can make a difference for your pest control business. You can capitalize on your potential customers’ location data and browsing history to provide content that speaks to their hearts. 

Personalized content for repeat visitors delivers better conversion rates. You may not achieve that with generic content that targets a wider audience. If a potential customer is in Holmdel, NJ, it makes no sense to provide them with information about pest control issues in another location. 

Leveraging 404 Error Pages

The 404 error page can turn off your website visitors, but you can use this to your advantage by expressing your brand’s personality. Today’s web designers are turning 404 pages into entertainment spots

Having interactive mini-games and engaging videos on this page can give visitors a reason to stick around. This a creative way to turn a disappointing experience into a light-hearted moment.

Even if the visitor doesn’t buy your product or service now, they’re likely to remember your brand when they need help with pest infestation issues in the future.

Are You a Pest Control Company Looking for Marketing Help?

Implementing any of these current trends in website design can help grow your pest control brand in 2023 and beyond. However, it’s best to work with an experienced professional to get the most out of your investment. 

You can trust MarketingPests with all your pest control marketing needs. For over 15 years, we have successfully helped businesses like yours grow their online presence. Get in touch to book your strategy session today, and let’s help you build a mobile-friendly website that is current with the latest trends!

Ready To Level Up Your Marketing?

There’s a lot you can do to position your pest control company well in the online world. Your competitors are going above and beyond to get found online, and you’d better do the same if you want to rise above.

It all comes down to understanding your customer. Once you know what they need, finding a way to draw them is easy. Build your marketing efforts around your ideal customer and you’ll see massive results.

If you’d like to discuss how you can generate better results online, let’s schedule a time to chat. You can pick a time that works for you now by going to scheduling a free Lead Flow Acceleration Session with us.

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