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Google Ads (also known as Adwords, Paid Search, & PPC), is your ability to “rent” the top spot on a page for a given keyword instead of owning it organically.
Understandably, this can get quite expensive as other businesses bid against you to hold that top spot as well. We know the struggle you may have faced investing so much, only to receive so little for your ROI.
Our PPC campaigns were built to test & optimize around each keyword set to ensure the highest quality clicks and conversions are taking place.
Retargeting visitors from the website through display and search ads is included with all campaigns that we launch.
All of our Google & Microsoft Advertising campaigns for your pest control company include full copywriting, with multiple variants for A/B testing. We also include creative needed to run display& video ads, and will work with you to procure any images and logo files you may have to include in our creative.
Retargeting is the practice of serving ads to users who have previously visited your website. This is a great way to squeeze extra juice out of that initial ad click and entice users in the consideration stage.
Our experience with PPC for pest control companies gives us a strong slate to start from when it comes to keyword research and selection. With that said, every campaign progresses differently, and part of our PPC management service is routinely optimizing for the best converting keywords particular to each campaign and each account.
Knowing which keywords to target is at the core of a well-run paid search effort. Just as important though are the negative keywords, which tell Google which words should EXCLUDE your ads from showing. A perfect example of this would be keywords that indicate a DIYer doing some instructional research; "how do I treat my home for termites?"
The Google platform allows us to get extremely granular when it comes to location-targeting. This is beneficial in making sure your ads only show where you want to acquire customers. It also allows us to optimize for the areas that are yielding the best KPIs and providing the best ROI.
In addition to the transparency you'll receive from our dashboard and regular check-ins with your account manager, you'll receive a monthly report that includes advertising performance metrics.
Through a comprehensive and segmented account structure, you can show each service you offer in the locations you want to. We can also filter and segment further based on demographic factors, and show the right ad copy and destination to each audience segment.
The prominent placement of ads atop the SERP means that users will see your ad and brand first as they peruse the page, and when paired with a strong SEO approach, your business will be visible all over the page, from ad spots, to map listings and organic website listings giving your company more touch points on a single page with each search.
PPC is much quicker to gain traction than any other form of marketing, and can be started or stopped on a precise schedule. This is extremely important for pest control ppc management given the seaosnality factors inherent to the industry, so we can target the primary concerns of potential clients in a given area during any season.
From local brand-awareness campaigns, to website visitor retargeting, social advertising gives us the opportunity to make your company known to homeowners in your local area, in a very cost-effective way.
In today's environment, online reviews and reputation are king. Our software will help leverage reviews from your customers, and we'll bug them (see what we did there?) until they do.
From local brand-awareness campaigns, to website visitor retargeting, social advertising gives us the opportunity to make your company known to homeowners in your local area, in a very cost-effective way.
Well-optimized websites are the key to making leads out of website visitors. Our sites create a frictionless user-experience that highlights the value your company brings to the customer.
