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Winning PPC Strategies For Pest Control Companies

Pest Control PPC & Paid Search Campaigns

Get more high-intent visitors that turn into leads
to your website each month with scalable paid search ad strategies.

Google Ads (also known as Adwords, Paid Search, & PPC), is your ability to “rent” the top spot on a page for a given keyword instead of owning it organically.

Understandably, this can get quite expensive as other businesses bid against you to hold that top spot as well. We know the struggle you may have faced investing so much, only to receive so little for your ROI.

Our PPC campaigns were built to test & optimize around each keyword set to ensure the highest quality clicks and conversions are taking place.

Retargeting visitors from the website through display and search ads is included with all campaigns that we launch.

Horizon Saw A 50% Increase
In ROI From Paid Search
Within 3 Months

The Marketing Pests Approach

Copywriting & Creative Included

All of our Google & Microsoft Advertising campaigns for your pest control company include full copywriting, with multiple variants for A/B testing. We also include creative needed to run display& video ads, and will work with you to procure any images and logo files you may have to include in our creative.


Retargeting is the practice of serving ads to users who have previously visited your website. This is a great way to squeeze extra juice out of that initial ad click and entice users in the consideration stage.

Keyword-Level Optimization

Our experience with PPC for pest control companies gives us a strong slate to start from when it comes to keyword research and selection. With that said, every campaign progresses differently, and part of our PPC management service is routinely optimizing for the best converting keywords particular to each campaign and each account.

Negative Keywords

Knowing which keywords to target is at the core of a well-run paid search effort. Just as important though are the negative keywords, which tell Google which words should EXCLUDE your ads from showing. A perfect example of this would be keywords that indicate a DIYer doing some instructional research; "how do I treat my home for termites?"

Location Targeting & Optimization

The Google platform allows us to get extremely granular when it comes to location-targeting. This is beneficial in making sure your ads only show where you want to acquire customers. It also allows us to optimize for the areas that are yielding the best KPIs and providing the best ROI.

Monthly Reporting

In addition to the transparency you'll receive from our dashboard and regular check-ins with your account manager, you'll receive a monthly report that includes advertising performance metrics.

The Benefits Of
PPC For Your Pest Control Company

Precision Audience Targeting

Through a comprehensive and segmented account structure, you can show each service you offer in the locations you want to. We can also filter and segment further based on demographic factors, and show the right ad copy and destination to each audience segment.

Dominate The SERP (Search Engine Results Page)

The prominent placement of ads atop the SERP means that users will see your ad and brand first as they peruse the page, and when paired with a strong SEO approach, your business will be visible all over the page, from ad spots, to map listings and organic website listings giving your company more touch points on a single page with each search.

Quickly Shift Focus

PPC is much quicker to gain traction than any other form of marketing, and can be started or stopped on a precise schedule. This is extremely important for pest control ppc management given the seaosnality factors inherent to the industry, so we can target the primary concerns of potential clients in a given area during any season.

Better Together

Leverage extra ROI out of your PPC efforts with these services.

Local Search Optimization

From local brand-awareness campaigns, to website visitor retargeting, social advertising gives us the opportunity to make your company known to homeowners in your local area, in a very cost-effective way.

Reputation Management

In today's environment, online reviews and reputation are king. Our software will help leverage reviews from your customers, and we'll bug them (see what we did there?) until they do.

Social Media Advertising

From local brand-awareness campaigns, to website visitor retargeting, social advertising gives us the opportunity to make your company known to homeowners in your local area, in a very cost-effective way.

Lead-Generating Websites

Well-optimized websites are the key to making leads out of website visitors. Our sites create a frictionless user-experience that highlights the value your company brings to the customer.