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Client Case Study

Horizon Pest Control

“I could not be happier. I’m thrilled with the team. I’m thrilled with the level of customer service, how you guys strategize around what you’re trying to accomplish for us.”
Kristin Fowler

Servicing 17 counties in New Jersey, Horizon Pest Control wanted to see growth rates in their business that actually made a difference.

They felt that this couldn’t be achieved by their previous marketing agency, so they came to Marketing Pests.

137% More Leads
From Paid Search
18% Decrease
In Cost-Per-Lead
50% ROI Increase
From Paid Search

“Our lead volume increase has been about 35% year-to-date, which is amazing. And our revenue increase from that lead source (paid search) has been about 75%.”

“Also, I would say the lead quality is better. I think our sales team is doing a great job closing, but I think they’re getting more quality leads as well.”

Performance Overview

Paid Search Leads

Previous Agency

232

Marketing Pests

550

Improvement

137%

Cost-Per-Lead

Previous Agency

$78.50

Marketing Pests

$63.68

Improvement

18%

ROI On Ad Spend

Previous Agency

2:1

Marketing Pests

3:1

Improvement

50%

Lead To Close Ratio

19%

Revenue
Increase

73%