You’re probably here because you’re looking for an experienced pest control PPC company to help you grow your pest control business. Google display ads will often feature in PPC-related discussions.
That’s partly because Google is the most popular search engine across the globe, boasting over 80% of the market share. What’s more, 65% of consumers click on Google Ads when they want to purchase something.
But how does Google display ads drive marketing results?
These statistics alone have made almost every business turn to Google display ads as a way to increase CTR and generate more sales. So, if you aren’t already using this marketing strategy for your pest control brand, you’re missing out big time!
In this blog post, we’ll help you understand how Google display ads work and how they can help you take your pest control business to the next level.
Basics First: What Is Google Display Advertising?
Don’t confuse Google search ads and Google display ads. The latter comprise images, text, banners, audio, and video displayed on third-party websites. These ads help marketers reach their target audience through the 2 million websites, apps, and videos that make up the Google Display Network.
What makes Google display ads so effective?
You often place them on sites and apps that your prospective customers are already using. You won’t compromise user experience with intrusive forms of advertisement like pop-ups. The interactiveness of this ad format allows you to engage with your potential customers, even when they are engrossed in other online activities and not looking for you.
Understanding the Workings of Google Display Ads
Knowing how this type of advertising works will help you answer the question: how does Google display ads drive marketing results?
Google display ads use cookies to track the sites people visit and the searches they make. Google uses this data to allow you to reach your target audience. A common method you’ll use these cookies to reach potential customers is retargeting.
This simply means targeting your campaigns toward prospective buyers who have previously visited your website. Google display ads also allow you to segment audiences based on specific page views or how recently they interacted with your website.
Let’s look at it this way: you’re more likely to make a sale when you show your ads to a user who has visited your website recently than someone who visited months ago. The most recent visitor probably still remembers your pest control services, and you need to use that to your advantage!
Need a few tips to woe these visitors with retargeting ads? You can craft a personalized message, create a sense of urgency, or offer an irresistible discount.
You can run your ads in different formats to get the most out of your pest control marketing campaigns. These may include responsive display ads, uploaded image ads, video ads, and Gmail ads.
Google display ads also provide you with various performance-measuring tools. You can easily see how your ads are performing in real time. This will help you make informed decisions and increase your marketing results.
How Do Google Display Ads Drive Marketing Results?
From expanding your reach to improving the return on investment, Google display ads can drive results in many ways. Let’s explore some of the ways this marketing strategy can help grow your pest control business:
- Reach more potential customers: With Google display ads, you can target a wider audience than with other approaches like search and social media advertisements.
- Boost your brand awareness: Google conducted a study that revealed you can increase your brand awareness by up to 94% with ads. So, if you want your brand to stand out in today’s competitive pest control market, invest in Google display ads!
When someone sees your ad every time they visit a website, your brand and offerings will stick in their mind.
Drive More Traffic to Your Site
Increasing web traffic is no easy feat. Fortunately, Google display ads can make things easier for you. When web users click on your display ad, it takes them to your website, where they can find more information about your pest control products and services.
Build Brand Equity
Building brand equity from square one can be an uphill task. Luckily, you can have it easy with Google display ads. Featuring your brand on popular websites can help you increase brand equity and earn trust from prospective customers.
Generate High-Quality Leads
If you’ve been in the marketing field for a while, you know that quality leads don’t come easy. You can use Google display ads to generate leads. A simple way to do this is to feature a call-to-action in your ads, encouraging potential customers to request a quote, download some pest control tips, or perform other actions.
Attract More Customers
Your primary marketing objective is to get more customers that believe in your business. Google display ads can help you achieve this objective. When Google displays your advertising as people browse, they’re more likely to remember your brand when they have pest infestation issues in the future.
Make More Sales
Are you having a hard time increasing sales? With Google display ads, you can drive more traffic to your website and conspicuously display your products or services on high-traffic sites.
Improve Return on Investment
Google display ads can easily boost your ROI because you only pay when a website visitor clicks on your ad. And they’re pocket-friendly. You can get more clicks for a fraction of the cost of traditional search ads, with some costing as low as $0.05!
Are You a Pest Control Brand Looking for Marketing Help?
How does Google display ads drive marketing results? If you need more help with this question, such as massive-scale Google display ads, turn to the experts at MarketingPests. With over 15 years of digital marketing experience, we can handle all your pest control marketing needs with 100% satisfaction guaranteed. Give us a call today at 732-497-8463 to book a strategy session and learn about setting a PPC budget.
