About 29% of businesses don’t have an online web presence. If your pest control business doesn’t have a website, it’s time to invest in one! Otherwise, you might miss the chance to grow your business this year.
Not sure if you need a website for your pest control company? Here are a few benefits of a website to consider first.
After reading this guide, you can determine if it’s time to seek help designing a website for your business. Discover the importance of a website for pest control companies today!
Keep the Doors Open
Your pest control business likely isn’t available to accept calls 24/7. Unfortunately, homeowners don’t always realize they have a pest problem during regular business owners. After all, many pests wait until the dead of night to emerge.
Your pest control website will allow you to market your business around the clock, regardless of when you’re taking calls. Homeowners can visit your website to review your services, determine your level of expertise, and more.
They can even fill out a form on your website, allowing you to generate leads even when you’re sleeping.
Keeping the doors open around the clock could prove essential to your company’s growth. If you don’t have an online presence, potential clients will take their business elsewhere. They’ll visit one of your competitors’ websites to book an appointment instead.
Remaining available 24/7 will improve the homeowner’s experience with your pest control business. Improving their experience can increase customer satisfaction, which could encourage them to become an ongoing client. Then, you can generate repeat sales to improve your company’s ROI over time.
Generate Awareness
If local homeowners don’t realize your pest control company exists, they won’t choose your services. You need a website to generate brand awareness.
It can take as many as seven impressions before someone becomes aware your brand exists. You can use your website to make a strong, positive first impression.
It also pays to generate brand awareness. In fact, 46% of people tend to buy from brands they recognize. The more they recognize, appreciate, and believe in your pest control business, the more they’ll spend.
About 45% of marketers say generating brand awareness is among their top objectives. If you’re struggling to generate awareness as well, invest in website design. Make sure your branding remains consistent across all channels, though.
Brand consistency could boost your revenue. It can also help you gain loyal customers.
One loyal customer is worth 10 one-time customers, which again can benefit your marketing return on investment.
Demonstrate Expertise
Potential clients won’t choose your pest control company if they can’t determine your level of expertise. If you lack experience and expertise, they’ll take their business elsewhere. You can use your website and blog content to position yourself as an industry thought leader.
In fact, you can use blog content to cover a range of different topics. For example, you can help homeowners recognize when they have a pest problem. They’ll appreciate your tips, tricks, and advice before calling you for help in person.
Demonstrating your expertise can help you stand out from competing brands. It can also encourage homeowners to trust your business.
If they feel like they can trust you, they’ll feel more prepared to call you for pest control services.
Without a website, however, they might not realize you’re an expert in your field.
Convey Services
What pests can you help eradicate? Do you help homeowners and business owners, or one over the other? Maybe you use specific products and have the credentials to handle those products.
Without a website, consumers might not recognize what pest control services you offer.
If they can’t determine what services you offer, they might decide you’re not the right fit for their needs.
Communicating your services online can help you attract ideal customers. You can spend more time and attention on people who are likely to convert.
For example, maybe you specialize in a specific type of pest, like rats. If the homeowner needs help getting rid of cockroaches, they can determine you’re not the right fit. You won’t have to waste time on leads that won’t convert into customers.
Higher Search Rankings
Search engine optimization (SEO) can help your website rank higher on search engines like Google. Without a website, your business won’t appear when someone searches for local pest control services.
Instead, work with a website design company that understands search engine optimization. With their help, you can improve your organic rankings.
Ranking ahead of competing pest control companies can help you look like a more credible business. If your business doesn’t appear for a search, potential clients might never find your company online.
Higher search engine rankings can help you generate brand awareness, website traffic, brand trust, and more. Since SEO is a cost-effective marketing strategy, it can also boost your marketing ROI.
Book Appointments
You can use your website to generate quality leads.
For example, you can use a form or chatbot to encourage engagement. You can start building your client base without wasting time on cold calling or other outbound strategies.
Consider adding a lead magnet to your website to encourage people to subscribe to your email newsletter, too. Email marketing can help you remain in mind. When the client needs pest control services in the future, they’ll remember your email before visiting your website.
Unite Your Strategy
Having a pest control website will unite your entire digital marketing strategy.
For example, you can use paid advertising to direct clients to your website. You’ll need a website for email marketing and SEO marketing, too.
Creating an omnichannel marketing strategy can help you expand your reach, leading to new clients!
You Need a Website: Help Your Pest Control Business Grow
Are you hoping to grow your pest control business this year? If so, you need a website. Your pest control website can help you market your business online.
An eye-catching website will wow your clients, helping you generate more leads in the upcoming year.
Ready to start designing a website? We’re happy to help.
Contact us today to get started.
