About 80% of new leads never turn into paying customers. In fact, 96% of the people who visit your site aren’t ready to convert. Without a strong B2C lead generation strategy, your competitors might appeal to those consumers instead.
Before that happens, consider using these easy pest control marketing tips. With these tips, you can stand out online to draw new clients to your business.
Discover how to boost your pest control lead generation strategy today!
Know Your Audience
One of the most effective ways to develop an effective lead generation strategy is to gather research first. Define who your clients are and what they care about by gathering demographic and psychographic research. For example, you can create buyer personas by determining who your ideal customers are based on:
- Location
- Gender
- Age
- Career
- Education
- Language
- Household income
- Buying behaviors
- Online behaviors
- Hobbies
- Interests
- Pain points
- Pest problems
Once you define who your customers are, determine how they’re finding pest control services online. Start by gathering keyword research to learn about their search behaviors. Build a list of keywords they use to find local pest control businesses (or to learn about the pests invading their homes).
You can use this research to personalize the rest of your pest control marketing strategy.
Personalization can boost your marketing ROI by eight times or more. It can also lift sales by 10%. In fact, 52% of people will even switch brands for personalized communications and content.
Personalization can help you connect with your ideal customers, making it easier for you to attract them to your brand.
Establish a Distinct Brand
There are now over 29,500 pest control businesses throughout the US. You need to make sure yours stands out. Take the time to establish your brand guidelines by defining your:
- Vision statement
- Mission statement
- Logo
- Voice
- Tone
- Personality
- Font styles
- Color palette
- Imagery styles
As you use the rest of these lead generation tips, make sure to maintain brand consistency. Potential clients will begin to recognize your branded marketing materials with repeat brand exposure. You can linger at the forefront of their minds.
The next time they need a pest control company, that might remember encountering your brand.
Update Your Website
Your website will help you generate leads, even when your doors are closed. Make sure your website is:
- Fast
- Secure
- Mobile optimized
- User-friendly
Give website visitors multiple ways to reach out to your company, too. For example, you can add a click-to-call button for mobile users. You can also use forms, appointment booking plugins, pop-ups, and more.
Simplify these conversion opportunities to further improve the user experience. Otherwise, visitors may give up halfway before leaving your site. As people leave, your bounce rate might increase (impacting other digital marketing strategies).
Make sure it’s easy for visitors to navigate from one page to the next by updating your navigation bar. Don’t forget to maintain brand consistency across all pages, too.
Create Helpful Content
Use your keyword research to create relevant, helpful blog content for your customers. Blogging can help you communicate your experience and expertise. You could have an easier time setting yourself apart from other pest control companies.
Try creating helpful guides that solve the problems your clients are facing. Use a strong call to action to encourage them to reach out for help.
You can also create eye-catching, engaging videos to offer your clients simple solutions.
Diversify your content to connect with consumers at different stages of the buyer’s journey.
Gain Visibility With SEO and PPC
Search engine optimization (SEO) and pay-per-click (PPC) advertising are types of search engine marketing (SEM). You can use both to appear in front of consumers who are already searching for your pest control services.
Start by optimizing your blog posts based on the keyword research you gathered. Claim and optimize your Google Business listing to help more people find your company online.
Use Google or Facebook Ads to create engaging digital ads as well. Remarketing ads will help you reappear in front of previous website visitors, giving you a second chance to generate leads.
Leverage Social Media
Social media marketing can help you inform and entertain your clients.
Develop a social media marketing calendar to post on a consistent schedule. You can provide exclusive online offers, share your blog posts, or create client testimonial videos.
As people begin commenting on your posts, respond to let them know you’re available to help.
Try creating polls, quizzes, and other forms of interactive content to generate engagement. As people engage with your brand, they might start remembering your brand.
Nurture With Emails
Nurture the leads you generate through your website or social media with email marketing.
You can automate an email drip campaign to save time. Sending regular emails will help you remain at the forefront of the consumer’s mind. When they need a pest control company in the future, they’ll recall your previous emails.
Use entertaining subject lines to boost your open rate and strong call-to-action language to encourage people to reach out.
Hire the Pros
As an experienced, professional pest control company, you want your clients to hire the best in the business to ensure they receive the best services. Using a DIY approach can lead to accidents with equipment or pesticides. The same is true with digital marketing; the DIY approach might not prove as effective as you hoped.
Instead, consider working with a lead generation agency that specializes in helping pest control companies. An experienced digital marketing agency will know the best way to help you generate brand visibility online.
With help from an experienced team, you can develop an omnichannel marketing strategy to generate brand awareness and leads. Generating high-quality leads will allow you to dedicate more time and attention to recurring, paying clients.
You can save money by avoiding ineffective marketing strategies to boost your ROI and help your small business grow!
Update Your Pest Control B2C Lead Generation Strategy Today
A strong B2C lead generation strategy can help your pest control grow this year. Use these pest control marketing tips to get started. Continue making adjustments to your campaigns over time to boost your ROI.
Remember, you don’t have to develop your lead generation strategy alone. Leveraging an agency’s experience and expertise can help.
Eager to generate more leads? Book a strategy session with our team today!
