Nearly 70% of businesses struggle to generate website traffic and quality leads. Developing a strong digital marketing strategy could prove essential to your success. Otherwise, your pest control company might never grow.
There are different types of digital marketing tactics you can use to expand your online reach. An omnichannel marketing strategy will help you create a more cohesive user experience.
Read on to learn about the different digital marketing services you can use to expand your pest control business!
Content Creation
Homeowners will want to learn more about your pest control business before deciding to trust your brand. You can use content creation to educate your audience and convey your expertise. Positioning yourself as an experienced industry expert can give you a competitive edge.
You can share your content on your website, social media accounts, or through email marketing. A strong content marketing strategy will help you generate:
- Brand awareness and recognition
- Brand credibility and authority
- Website traffic
- Brand trust and loyalty
- Leads and sales
You can also pair your content marketing and search engine optimization (SEO) strategies to rank higher on search engine result pages (SERPs). Higher rankings will help even more people find your content online.
When developing your content marketing strategy, it helps to gather audience research. Then, you can create helpful, personalized content. Personalizing your content can help you forge stronger customer relationships. Prospective clients will recognize you understand their needs.
You can diversify your content marketing strategy with:
- Blog posts/articles
- Infographics
- Polls
- Quizzes
- eBooks
- Webinars
- Podcasts
- Videos
Marketers now consider video content as the primary content (for the third year in a row). In fact, 88% of people want to see more videos from brands. You can use videos to educate, entertain, and inform your audience.
Content can improve your return on investment, too. In fact, it generates three times as many leads as outbound strategies while costing 62% less!
Search Engine Optimization
Search engine optimization involves various tactics that can help your website rank higher on SERPs. Higher rankings will help your pest control business generate:
- Brand awareness and recognition
- Brand trust and loyalty
- Credibility
- Website traffic
- Leads and sales
- Brand trust and loyalty
Positioning your website at the top of SERPs will allow you to rank ahead of other pest control companies. Prospective clients will find your website first, helping you generate more brand awareness and traffic. Ranking ahead of other brands can help you look like a credible business in the pest control industry, too.
About 46% of all Google searches are location-specific. You can claim and optimize your Google Business listing to appear in front of local clients.
Take the time to ask your clients to post their reviews on your listing, too. As part of your local SEO strategy, customer reviews can boost your brand’s reputation. Future clients could feel more inclined to trust your pest control business after reading reviews.
Search engines generate over 300% more website traffic than organic social media strategies. Generating more traffic will help you generate more leads and sales.
Consider working with an experienced digital marketing agency this year. They can update your website to help you rank higher on search engines. With their digital marketing services, you can expand your reach, generate more traffic, and book more appointments.
Ask about backlink-building services as well. Backlinks appear on other websites. These links will direct readers to your pest control business.
In addition to helping you generate referral traffic, backlinks can boost your organic rankings to help you reach new clients.
Paid Advertising
Paid advertising is an umbrella term for different types of search engine marketing (SEM). In addition to SEO, SEM includes:
- Geotargeting
- Remarketing
- Pay-per-click (PPC) advertising
- Video advertising
Geotargeting can help you send messages to consumers who enter a specific location radius. You can also use mobile marketing to engage your target audience. For example, you can send text messages to let local homeowners know about new deals.
Remarketing will allow you to reappear in front of people who visited your website in the past. This paid advertising strategy can help you generate return website traffic. You could get a second chance to convert a visitor into a lead.
You can use Google and Facebook Ads to develop PPC ads. When someone clicks on the ad, they’ll reach a landing page on your website. You can use engaging language to convert those visitors using a form.
Engaging video ads can help you educate your audience before converting them into leads as well.
Consider working with a digital marketing agency before using these strategies alone. Otherwise, you could blow through your budget before your ROI improves.
Social Media Marketing
You can engage your target audience or keep them informed about your business using social media marketing. Instead of using every platform at once, prioritize the social media platform your customers use most. For example, you could have an easier time reaching millennials using Instagram.
Older consumers are likely using Facebook more often instead.
You can reformat your blog posts for social media to direct people to your website. You can also use live videos to engage your customers in real-time.
Email Marketing
Email marketing allows pest control companies to keep consumers informed and engaged. Otherwise, people might forget about your services.
Add a lead magnet (such as an eBook about seasonal pests or a coupon) to build your email marketing list. Then, segment the list to start sending personalized emails. For example, you might send different emails based on the specific pests each group struggles with.
Grow Your Pest Control Business: Invest in These Types of Digital Marketing
Using different types of digital marketing will help you create a more cohesive online experience for your customers. You can keep them engaged, informed, and interested in your business. Invest in digital marketing services to expand your reach online today!
You don’t have to develop your digital marketing strategy alone. We’re here to help.
Contact our team today to get started.
