About 38% of people who visit your site will leave if it’s poorly designed. Another 38.5% will judge your business based on a glance at your site. Without effective pest control web design, you could miss potential leads!
Here are the top design tips for pest control websites. Applying these tips will help you wow your target audience. Then, you can generate fresh pest control leads to grow your business.
Read on to improve your website today!
Give Each Page a Purpose
First, audit your current website. Make sure each page and post has a singular purpose. Giving each page a purpose will help you align the content.
If a page has more than one purpose, visitors might not understand what action you want them to complete. Choosing a singular purpose will help you direct them to complete a specific action.
The purpose should remain clear through the:
- Page title
- Header image
- Additional imagery
- Body text
- Call to action
If you try to cover too much information on a single page, the visitor might leave feeling confused. When people leave your site without exploring, your bounce rate will begin to increase. As your bounce rate increases, your organic search engine rankings will decline.
Low search engine rankings can impede your ability to reach new clients.
Draw Attention to the CTA
Once you determine the page’s core purpose, consider where you’ve positioned the call to action (CTA) or form. For example, you might want to position it above the fold (ensuring it appears when the page loads). Visitors won’t have to scroll down the page to take action.
A strong CTA is clear, prominent, and urgent. Try to use the same CTA language on a single page.
Remember, too many directions might confuse visitors.
You can draw attention to the call to action by using an eye-catching, distinctive color. Make sure the button color contrasts with the page background color and text color. Otherwise, people might find it difficult to read.
Stick to colors within your brand guidelines.
You can also draw attention to the CTA with negative space. Adding negative space to your pages will give your content room to breathe. If everything is shoved together, visitors might not know where to look first.
Add a stand-alone CTA button to your navigation bar in the right-hand corner. Try to keep it clear and concise (like “Contact Us Today”).
As you audit your current pest control website, keep an eye out for consistency issues. Make sure to follow your company brand guidelines, which should include your:
- Mission statement
- Vision statement
- Color palette
- Font styles
- Imagery styles
- Logo styles
If you don’t already have brand guidelines, consider working with an experienced digital marketing company this year. Maintaining brand consistency will ensure brand awareness grows into recognition. Locals will begin to think of your brand when they need pest control services in the future.
If your visual brand is inconsistent across pages, people might think they’ve visited the wrong website.
Deliver Quality Content
High-quality, informative blog content can help you demonstrate your expertise within the pest control industry. When creating blog content, focus on quality over quantity. With regular posts, you can become a reliable resource for your audience.
Gather keyword research to determine what questions people are asking that are relevant to your pest control services. Then, provide informative posts that answer their questions.
Experiment with different post formats, including infographics, eBooks, polls, quizzes, and videos. Interactive content can help boost engagement. As people engage with your brand, they’ll have an easier time remembering your pest control business.
Optimize for SEO
Optimizing your website for search engine optimization (SEO) can help your rankings on search engines improve. Reaching the top of a search engine results page can help you generate:
- Brand awareness/recognition
- Brust trust/loyalty
- Website traffic
- A better ROI
Ranking ahead of competitors can help you look like a more credible, reliable option. It can also help you attract leads before your competitors get the chance.
To experience the benefits of SEO website marketing firsthand, consider working with an SEO specialist this year. Their experience and expertise will help you improve your rankings. They can also make improvements to the backend of your website for technical SEO purposes.
Improve the User Experience
As part of your web design and SEO strategies, consider improving your website user experience (UX). Improving the UX can encourage people to explore your site further. Your dwell times will improve, which can boost your organic rankings.
However, 88% of online shoppers won’t return to a site after a bad experience. Only 55% of businesses bother to conduct UX testing, though.
Following Google’s Core Web Vitals, you can:
- Use negative space
- Improve your navigation
- Speed up page load times
- Ensure you’re mobile-optimized
- Make buttons and forms easy to use
- Add an SSL certificate for security
Talk to your web design and development team for more web design tips.
Highlight Your Reputation
Boost your brand’s reputation by adding a testimonials page to your website. Featuring positive reviews can encourage new clients to trust your pest control company.
Ask your clients to share their reviews on your Google Business listing to benefit your local SEO strategy as well.
Hire an Agency
The best way to improve your pest control web design is to hire an agency that specializes in helping pest control companies. Their experience and expertise can help you make informed changes to your website.
Make sure to review the services the agency offers. For example, you’ll need web design, development, and SEO services to fully improve your site.
With help, you can make improvements that are bound to impress your target audience. Making a strong first impression can help you generate more website leads. In time, your ROI will improve, allowing your business to grow!
Use These Tips for Pest Control Websites Today
Don’t let an old, outdated website hurt your business. Instead, use these tips for improving pest control websites. With these tips, you can leverage your pest control website to generate more leads!
Remember, you don’t have to make these changes alone. Working with a digital marketing agency could make all the difference!
Want to learn more? Contact us today to get started.