Are you aware that 50% of small businesses do not survive past the five-year mark? If you’re hoping to avoid becoming a grim statistic, it’s time to step up your marketing game. And if you’re in the pest control business, that means investing in good content.
Using the right marketing tools can help you distinguish your company from the competition. Read on to learn more about the benefits of content marketing for pest control companies!
Build Brand Awareness
One of the best content marketing tips is to create a strong and recognizable brand. When you commit to a content marketing strategy, you can do this. You’ll gain loyal followers when you offer content that has a distinct and memorable voice.
For instance, you can build awareness by creating a presence on a social media site like Facebook. This would entail making regular posts, engaging your audience, and answering questions right away.
Someone who follows you on Facebook could become a loyal fan. And they’ll be loyal because your content is strong, regardless of whether they even need your services at the moment.
Further, if that person knows someone who needs to eradicate pests, your brand is more likely to be top of mind. They’ll suggest your company, and you’ll reap the benefits of more business.
Plan to use search engine optimization (SEO) to get the most out of your content. This means embedding keywords into your posts so that people looking for your services are more likely to find you online. You’ll rank higher in search engines, which is good news for your brand’s visibility.
Generate New Leads
Investing in content marketing can help your company get new leads and, ultimately, more business. Placing content on your website’s landing page, for instance, provides a clear sense of your services and mission. Additionally, this content can offer helpful pest control tips or other free information that hooks your reader.
You can use content to draw in new leads on social media platforms, as well. Be descriptive and make sure the information you post is relevant. You’ll stand a better chance of converting a reader into a customer when the content is engaging.
You’ll need to ensure that your content uses calls-to-action (CTA), too. Think of these statements as closing pitches that entice the reader to take action. This can come in the form of filling out a contact form or calling your main office for an appointment.
Plan on being direct in a friendly and encouraging way with your CTA. A little nudge to reach out for a free consultation can make all the difference!
Create a Sense of Trust
If you’re growing a company, you need to earn the trust of your future customers first. After all, no one will hire you to tackle an infestation if they don’t think you’re the best company for the job. You can use your content as an opportunity to show your expertise.
Create a dedicated blog on your website where you cover weekly pest control topics. This might mean writing about the telltale signs of a pest infestation for one week. The next week, you could offer tips to avoid pests in the kitchen.
You may consider blog posts that feature past customers, too. Profile a particular pest situation that you solved successfully. When your readers can relate to the problem, they’ll be more likely to turn to you for the solution.
Sharing free and valuable information with readers helps build trust. At the same time, it shows that you’re a knowledgeable authority on the topic.
Develop a Professional Presence
A content marketing strategy can boost your professional presence as a company. When you post content on a website, for instance, it should complement existing information on the site. This content could include pictures, contact information, and details about services.
Keep in mind that content can include emails, too. Sending monthly email blasts to former customers with tips and updates can help you maintain your professional profile.
Emails offer an easy way to sell new services or show customers new solutions to pest problems. You can even include incentives to help keep those customers coming back.
Good content will consider the questions potential customers may have, too. Commit a section of your website to answering FAQs with details that can put a customer at ease. You’ll help show potential customers that you’re thorough and transparent!
Save Money Over Time
You may be wary of investing money in content marketing when you’re already working with slim margins. While you can expect an upfront investment to hire freelance or full-time writers to produce content, it’s worthwhile.
A good writer will know how to integrate local SEO effectively to draw more traffic to your site. Regular postings on blogs and social media will create a steady flow of interest. Good content demonstrates that you’re a dynamic company — and that translates to savings.
You won’t need to rely as heavily on videos, paid ads, or other forms of marketing. As long as you’re consistent with your content’s tone and frequency, you won’t have to spend as much money elsewhere.
Know the Benefits of Content Marketing
If you know the benefits of content marketing, you can make strong content a central part of your business strategy. You can generate new leads and build better brand awareness. In addition, good content can help your bottom line while boosting your reputation as a trusted pest control authority in the process.
When you’re ready to elevate your content marketing strategy, contact us so we can help!