It may surprise you to learn that there are over 5 billion internet users across the world. Additionally, there are over 200 million active websites to access with anywhere from 30 to 50 billion websites actively indexed on Google.
So what’s making your website stand out?
It should be visual storytelling. If you own a pest control company, then your website needs to be more than just blog content with walls of text. Visual storytelling elevates your website and gives you a competitive advantage when looking to dominate the market.
But how do you inject visual storytelling into your existing content?
This article removes the guesswork, helping you produce killer content in no time. Let’s begin!
Importance of Visual Storytelling
Visual storytelling helps brands stand out. In short, it creates memorable ways for you to show your audience your product or service, marketing your pest control company in one of the most effective ways possible.
According to research, the average attention span is 8.25 seconds. What better way to connect and engage with your target audience than visually?
Visual storytelling is crucial for blog content. Since your prospective customers need access to fast, easily digestible information, you need to convey it as quickly and interestingly as possible.
When you implement this type of content marketing strategy, you’re elevating your pest control services with lively, engaging copy for your customers to enjoy. You’ll also benefit from boosted readability compared to cluttered walls of text.
But why is visual storytelling so important? Here are some pros to consider.
Showcase Case Studies
Are you showcasing information about a specific pest in your service area? If so, visual storytelling can assist with your case studies.
Visual storytelling makes information more interactive and persuasive, especially when you incorporate graphs, videos, and other interactive content to help engage your audience.
Spin Date Using Infographics
Infographics are ideal for making a story easy to understand and read. When used correctly, infographics help you create a story behind your pest control company, including your company’s roots, how you flourished into the business you are today, and any communal causes you support.
You can include this information in an article on your blog, but it won’t have the same effect without the elements of visual storytelling.
You can also use infographics to convey research you’ve conducted or to outline a challenging process in pest removal.
But how do you incorporate visual storytelling for your pest control services? Let’s take a look.
Chatbots engage your audience. They can secure leads and even share stories or information with prospective information, especially after hours.
You can share stories by way of a conversation, sharing visuals and text throughout each chat. This helps prospective customers better understand your pest control services and increases sales.
If you rely on chatbots for visual storytelling, they can explain your company’s inception and give directions in a conversational format. You can give your chatbots a personality and incorporate language specific to pest control services, personalizing the experience for your customers.
You should always rely on video as opposed to explaining your content with text. This isn’t to say there’s no need for text— after all, content is king. But you can implement videos to show examples so your readers can better understand your pest control services.
Short videos are an excellent way to convey how your services work or to answer any commonly asked questions. Videos add a touch of personality to your website, helping you to connect with your customers.
Tell Your Audience a Story
Target emotions as you tell your company’s story. Namely, focus on empathy and emotion, letting prospective customers know that you understand their needs and are committed to helping them.
Use powerful words and images to explain how you can make a difference, helping them with pest removal. If you’re working with limited space, be careful to make good use of images and use compelling text.
Rely on Images
You should always show a story instead of telling it. Whatever type of emotion you’re looking to convey, find ways to show it visually.
For example, if your campaign is for stinging insect pest control, find ways to show the action of preventing these insects in the first place. If you’re encouraging customers to plant insect-repelling shrubs, for example, then use visual imagery to drive this message home.
If you’re looking to demonstrate various pests and the time of year they’re prone to invading homes, you can relay this information through a series of pictures, similar to a comic strip. You may even find you need minimal text to explain your story.
Be Visually Engaging
When implementing visual storytelling, it’s important to have fun. Mix and match different colors and lighting to see which ones make your story pop. You can even try different types of text and imagery to make your blog content more interesting.
If you have a season-specific blog entry about pest control, consider animated graphics to help engage your readers. If you’re looking to generate interest in your pest control brand, now is the time to get your creative juices flowing.
Get Ready to Amp Up Your Visual Storytelling
Visual storytelling elevates your content and transforms it into something creative, unique, and visually appealing. It helps prospective customers understand your brand and works to pique their interest while conveying the importance of your pest control services.
Refer back to this article as you embark upon your visual storytelling journey, and be sure to book a call with Marketing Pests. We’ve got over 15 years of experience and are dedicated to helping you see your lead-generation goals.