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How to Improve Your Online Lead Generation

Did you know that 45% of businesses fail after the first five years of being open? This may be a discouraging statistic if you’re trying to promote pest control business growth online. But your brand doesn’t have to follow this path. 

Businesses often fail because they don’t improve their online lead generation. Leads are everything for brand growth. If you don’t have leads, you won’t have a steady stream of new customers. 

This will make it very difficult for your brand to survive. But if you prioritize pest control lead generation, you’ll have much better luck. But where should you start?

What can you do to improve your online lead generation? Keep reading and learn more with these important online marketing tips. 

Don’t Forget About SEO

Search engine optimization (SEO) is important for every website on the internet. If you don’t use basic SEO practices, your website won’t go anywhere. It will instead sink into the depths of the internet where no one will ever find it.

This is because SEO directly affects your website’s search rankings. The Google algorithm can tell if your website’s SEO is good. If your website isn’t very optimized, it isn’t going to rank well.

It might rank on Google’s 20th page. This is bad news since most people don’t even bother to click on Google’s second page. This is why it is so important to rank as highly as possible, preferably on the first page. 

The first page is the best place for your website since it makes it easier for people to find it. If your website is the first listing on the first page, that’s even better. But it can be hard to reach the first page if you don’t know how to use basic SEO practices

You should start with keywords. Keywords help emphasize certain themes of your website. “Pest control” is a common keyword. 

If you type this into Google, millions of results will show up. This means that many people are searching for this keyword. The problem is that this keyword is too popular to rely on it alone. 

Instead, you should use more specific and niche keywords to get more traffic.

How SEO Works

Niche keywords have fewer search results. Instead of millions of results, they might have a few hundred thousand. 

It is better to use these keywords because your website will have a better chance to compete with other pest control websites. Using the right links in your content is important as well. Internal links connect your website’s content to other pages on your website. 

This shows the Google algorithm that your content is all connected. It also makes your website seem more authoritative. This is important for ranking higher on Google. 

Putting links to other websites on your website is also a good idea. This is known as backlinking or using external links. This also builds authority and makes your website seem more trustworthy. 

The more trustworthy your website is, the better it will rank. If you don’t know where to start with these SEO practices, you can hire a professional to do the heavy lifting for you. This allows you to focus on other ways to improve your website’s lead generation. 

Improve Your Landing Page

Your landing page will act as your viewers’ first impression of your website. First impressions are important. If your viewers don’t like your website right off the bat, they might click away and go to another website. 

But how can you make sure that your landing page is optimized? You first need to make sure that the landing page looks good. People are very visually driven. 

If they see something that they don’t like, they won’t want to look at it for very long. If your viewers feel this way about your website, you won’t have much luck in turning your leads into paying customers. This is why website design is important. 

Your website won’t go very far if it doesn’t look good. Consider the current state of your landing page’s design. When was the last time it was updated?

If your landing page looks like it hasn’t been updated since 2008, that’s a problem. No one wants to do business with a website that looks unprofessional or untrustworthy. You should also be wary if you designed the website yourself. 

Many people think that they can do their own website design, but this is rarely a good idea. This is because customers can tell mediocre website design from professional website design. If your design looks amateurish, no one will want to explore your website or do business with you. 

You should also be wary of using too many colors or graphics. Using too many colors can create an eyesore for your viewers. It might also be hard to see what’s going on within the landing page. 

Make sure your website is streamlined, modern, and straightforward.

The Importance of Web Design

If you don’t know where to start, a website design professional can help. They have years of experience and know how to make a website look good. 

They can also design a website so that it stays modern for several years. A professional like this can also make your website easier to navigate. Website navigation is very important for your viewers. 

If your viewers have a hard time finding the “contact us” or “about” sections, this is a problem. It might be hard to find these pages because they’re not obvious or because they’re obscured behind large graphics. The website’s navigation might have poor flow as well. 

But a professional can fix all that for you. They can ensure that all of your most important pages are easy to see and find. They can also make your website much more visually appealing. 

The more professional your website looks, the better. This is because viewers are more likely to trust websites that look professional. This will help you attract more leads and turn those leads into customers. 

Try Advertising and Social Media

What should you do if you’re not getting leads after using SEO and improving your website’s appearance? The next step is to experiment with ads and social media. Some of the most popular social media platforms are TikTok, Twitter, and Instagram. 

These platforms receive millions of views every day and billions of views per year. These are great places to add your content. It increases your chances of your content getting noticed. 

Posting on social media will be slow at first. You might not get very many views. But after you start posting regularly, you will amass a following. 

You can get the followers interested in your website’s services. If you’re lucky, you can turn these leads into paying customers. Many successful businesses use social media for this reason. 

It is an easy way to target a huge pool of different people. It is like casting a large net into the ocean and reeling in a mound of fish. It is also important for brand awareness. 

The more people that are aware of your brand, the better. This is because people who know your brand exists can always look it up in the future. But those who have never heard of your brand will never look it up. 

People who know about your brand can also tell their friends and family about it. This will further improve your brand awareness and help with lead generation. 

What to Know

Advertising is important, too. There are many different types of advertising and some may work better than others for your audience. Social media advertising is a common type. 

This involves putting ads in a person’s social media feed. A person might scroll through their normal feed until they come across an ad advertising your services. These ads are targeted, so they will show up for those who are already interested in your services. 

This makes it much more likely that these leads will become paying customers. Any kind of advertising will have a beneficial effect on your lead generation strategy. It will make it easier for more people to be aware of your brand and its services. 

All About Boosting Your Online Lead Generation

Online lead generation is important for bringing more traffic to your site. It is also important to turn that traffic into paying customers. You can do this with SEO and by improving your landing page. 

Using social media and advertising is important too. To learn more about how it works, check out our services

Ready To Level Up Your Marketing?

There’s a lot you can do to position your pest control company well in the online world. Your competitors are going above and beyond to get found online, and you’d better do the same if you want to rise above.

It all comes down to understanding your customer. Once you know what they need, finding a way to draw them is easy. Build your marketing efforts around your ideal customer and you’ll see massive results.

If you’d like to discuss how you can generate better results online, let’s schedule a time to chat. You can pick a time that works for you now by going to scheduling a free Lead Flow Acceleration Session with us.

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Kristin Fowler
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