The world of advertising is a constant whirlwind of change. And as a pest control business, your focus is likely on ensuring your existing clients are satisfied while expanding your pest control reach. There’s hardly any time left for researching the best advertising methods to boost your business!
If you’re trying to figure out whether in-person advertising or online advertising is right for your pest control company, we’re here to help you make the right decision.
Keep reading to find out why it’s critical to advertise online, as well as what both methods have to offer your business.
Small Business Advertising: Online or In-Person?
Online advertising is all the rage these days, and many might argue that it has replaced in-person advertising completely. While there are benefits to both types, we’re going to dive a little deeper and offer essential examples of each one.
Benefits of Online Advertising
When you think of online advertising, you likely imagine Facebook ads or email marketing. But there’s so much more to online advertising that can help boost your pest control business! Here are some of the main benefits of online advertising.
The Magic of SEO
SEO, or search engine optimization, is a crucial part of marketing strategies in today’s digital world. Smart SEO practices will help ensure your posts and website links rank highly on search engines. This makes it easier for potential clients to find your business.
By incorporating the magic of SEO into your online advertising, if someone types in “pest control services near me,” your website will pop up (and will hopefully be listed before any competition!).
Paid ads continue to be a tried-and-true advertising method, no matter the type of business.
Ads on social media like Instagram or Facebook or pay-per-click ads on other websites are just two examples. Investing in paid ads can get your business’s name in front of a lot more eyes. In most cases, you can even track the analytics that go along with your ads, seeing which ones are most successful.
Practically everyone has some form of social media these days, meaning the entire world is right at your fingertips.
Using different forms of social media is a great way to connect with new people and show potential clients what your business is all about. You can engage with people’s posts, collect information through polls, and show off your business’s personality.
If your pest control business isn’t already on social media, now’s the time to change that. Sign up for an Instagram, Facebook, Twitter, or other platform’s account to start building new leads.
One of the first things people do before deciding to invest in a business’s products or services is search for their reviews. If your business doesn’t have any (or worse, many of them are negative!), this can negatively affect your pest control company’s success.
Reach out to past clients or customers and ask them if they would leave a review for you. This can be done by email, social media, or on platforms like Yelp or Google Reviews. You can then reshare these reviews on your own social media pages or post them on your website so people can read testimonials from real customers.
The businesses with the most successful digital advertising campaigns are focusing on creating engaging content for their customers, whether that’s a future customer or a previous one.
To capture people’s attention and make them interested in investing in your pest control services, offer them useful information. This will help them look to you as a trusted source.
You can create helpful infographics, record videos, take photos, write informative blog posts – you name it. Anything that tells people about different pests and why they should have your business help them is quality content.
In-Person Advertising Methods
There are so many online advertising tactics out there to take your business to the next level. But that doesn’t mean you have to skip potential in-person methods. Here are a few advertising tricks if you want to elevate your advertising campaign with in-person interactions as well.
Handing Out Marketing Materials
Marketing materials might include business cards, flyers, or other promotional handouts you can easily give to people. You could target specific neighborhoods and go door-to-door, handing out flyers or brochures. It can also be advantageous to include a discount on the flyer for first-time clients to entice people to give you a call.
Always keep a business card or brochure on you – you never know when you might want to give out your pest control company’s information!
Another great way to advertise in-person is to be a part of community events. Whether it’s a local fundraiser, small festival, or other gathering, finding a way to promote your business at such an event (like by having a tent or offering giveaways) can lead to a great boost in business.
It’s also helpful to attend local networking events to meet other businesses and professionals in the area. The more contacts you make, the more likely you are to gain new business.
Parallel Business Partnering
In parallel business partnering, you partner with a company to essentially promote one another. Reach out to real estate companies, construction businesses, or antique stores to see if they’d be willing to partner with you. This means that you promote their business to your own clients, and they’ll promote your pest control services to theirs.
While in-person marketing definitely offers some advantages, a great online advertising campaign is the best way to expand your reach and gain new clients.
Advertise Online to Help Your Pest Control Company Stomp Out the Competition
Both online and in-person advertising can be effective in getting new clients and expanding your pest control business. But if you’re looking for a method that you simply can’t skip, it’s online advertising.
Do you want to advertise online but aren’t sure where to start? We specialize in helping pest control companies market themselves online, so they stand out from the crowd.
Reach out to us today to find out how to get started.