Nearly 50% of all Google searches are local. People are looking for pest control services online! With local search engine optimization (SEO), your brand can appear before those clients.
Not sure how to start using local marketing to generate pest control leads? Here are the local SEO solutions you need for success.
With these tips, you can improve your rankings to reach new clients. Read on to learn more!
Know Your Audience
Before you start using the rest of these local marketing tips, gather research.
Define your target audience based on demographics and behavioral data. Then, gather keyword research to determine how they find pest control businesses online.
Look for longer phrases and location-specific keywords as you build your list.
Claim and Optimize Your Listing
Claim and optimize your Google Business listing (which is free). Your listing will display your:
- Business name
- Phone number
- Customer reviews/star rating
Make sure the information you provide matches what appears on your website and on other online directories.
Update Your Website
Make sure your pest control website is optimized for lead generation. Confirm that it’s fast, mobile-optimized, and user-friendly, too. Google will review the mobile version of your website first before indexing your content.
If your website doesn’t meet the proper benchmarks, work with a local marketing agency that offers web design and development services. Make sure your site appeals to Google’s Core Web Vitals to offer the best online experience. A positive user experience will encourage people to explore your site.
Make sure it’s easy for visitors to contact you as well. Otherwise, you’ll miss out on local leads!
Create Localized Content
Use your keyword research to create localized content for your website.
First, create a location page for each business location. Embed a Google Map onto the page. Optimize the page using location-specific keywords in the:
- Page title
- Opening and closing paragraphs
- An H1 header
- Body text
- Image file name and alt text
- SEO title and meta description
The SEO title and meta description will appear when potential clients search using relevant keywords. Make sure both are compelling and relevant to the consumer’s needs. As they click on the title or description, your clickthrough rate will improve.
A higher clickthrough rate can boost your organic rankings, helping you generate more traffic and pest control leads.
Use your keyword research to create fresh blog content throughout the year. Make sure each post ends with a strong call to action. For example, you can direct readers to book a pest control consultation appointment.
Always write with your target audience in mind. Personalized content can help you better connect with your readers.
Positive customer reviews can benefit your local marketing strategy and brand’s reputation. Once you optimize your Google Business listing, develop a strategy for generating reviews. For example, you can add a QR code to your receipts or door hangers after you complete a service.
Once you generate reviews, respond right away! Immediate responses will show clients you care about their business.
If you receive a negative review, comment and try to find a solution to the problem. Don’t delete these comments.
Promote Your Posts
Once you begin creating localized content, share it!
First, add a lead magnet to your site to gain email subscribers. Send a regular newsletter featuring your latest blog posts.
You can also provide a link to your content on online forums. Don’t forget to leverage social media marketing, too.
There are three types of links you’ll need as part of your overall SEO strategy:
Internal links can help you direct visitors to other pages on your site. Your dwell time will improve as they explore, as will your bounce rate.
External links can direct them to studies, references, or blog posts on other websites. Use external links to support any claims you make within your content. These links can strengthen your credibility.
The final type of link is the most important (and one of Google’s top ranking factors). Backlinks appear on other websites. They can send readers to your pest control website, allowing you to gain referral traffic.
Backlinks can also improve your Domain Authority, which could help you rank higher on SERPs. You can generate backlinks by guest blogging on other sites.
Use Structured Data
Google’s bots will crawl your website content before indexing your site. You can help Google’s bots better understand your content with structured data. In fact, there are structured data makeup options you can use for local marketing.
A few local business structured data markups include:
- Phone number
Ensuring Google can crawl and index your website thoroughly can help improve your local rankings. If you need help, look for a marketing agency with relevant experience.
Work With an Agency
Many of these local SEO solutions can take time and energy; time you could otherwise dedicate to your pest control business. Instead of going the DIY route, consider hiring an SEO agency this year. Working with a professional agency can benefit your entire local marketing strategy.
For example, your local SEO agency can gather your audience research for you. They can build a list of target keywords to use for your content marketing strategy. They can also create and optimize your blog content.
Look for an agency that also offers backlink-building services. The sooner you generate backlinks, the sooner your Domain Authority will improve.
Working with an agency will also ensure you remain informed about new SEO trends. Neglecting these trends, on the other hand, could cause your rankings to drop.
Before that happens, look for an agency with experience helping pest control businesses. Leveraging their experience and expertise can help you improve your rankings in no time!
Start Using Local SEO Solutions for Your Pest Control Business
Don’t let competing pest control companies steal your local leads! Instead, start leveraging these local SEO solutions. With a strong local marketing strategy, you can reach new clients in no time.
Remember, you don’t have to use these local marketing strategies alone. Consider working with an agency this year.
Eager to get started? We’re here to help.
Contact us today to learn more.