If potential clients follow EPA guidelines when looking for a pest control business, they’re going to scour your website for things like reviews, experience, and licensing. However, they can’t consider you a serious contender if they don’t know that you exist.
If you haven’t had a steady flow of new clients lately, take this as an indication that your marketing strategy needs work. Today, we’re going to focus on targeted ads and how to use them as part of a well-rounded pest control marketing strategy.
Targeted ads are one of the quickest and easiest ways to reach clients who are looking for a business just like yours.
Read on as we talk about five things you should know about targeted ads and what they can do for your company’s success.
1. Targeted Ads Reach People When They Need You
Targeted advertising is all about utilizing user data to understand what they need and reaching them at the right moment. These days, your clients are spending more time online than ever before. They’re hanging out on social media, Googling information that would help them, and researching the services and products they’re interested in spending money on.
Pest control is the kind of service that everyone will need at some point, but not at all times. By investing in targeted ads, you can follow the data trail and advertise your services to the people who are actively looking for them. There’s no better way to secure a new client than by reaching out to them when they’re already on the hunt for a company just like yours.
2. Targeted Ads Are Easy to Personalize
Advertisement personalization is the process of customizing ads to align with factors like their shopping habits, location, demographic categories, and overall interests. Because targeted ads make use of consumer data, you have an opportunity to personalize the ads your potential clients see.
How does this work in practice? Imagine that someone in one of your many service areas is searching for solutions to get a mouse infestation under control. Now, imagine that you can show them an ad for affordable mice extermination in their town.
This will eliminate the need for potential clients to go searching for pest control services in their town. It will also appeal to their specific problem, catching their eye more than a run-of-the-mill pest control ad would. When you can check several boxes in one advertisement, you make yourself a top contender.
3. Targeted Ads Can Provide Incentives at the Perfect Moment
There are many different ways that you can use targeted ads. Targeted ads can increase brand awareness, promote specific products or services, and hit consumers with an appealing call to action. Targeted ads can also be used as part of an incentive program.
Use your targeted ads to reach potential first-time clients, offering a discount or free inspection. Use targeted ads to reach former clients that you haven’t heard from in a while by offering a referral program or discount on their next home or commercial pest treatment. The opportunities are endless, and these incentives can make a huge impact on your profits.
4. Targeted Ads Can Direct Clients to Action
Putting together a strong marketing strategy means investing time and energy into your website and your social media accounts. While all of these online platforms can boost your brand awareness and sales individually, they work harder when they’re well-integrated. This is the process of creating an omnichannel marketing strategy.
Targeted ads are a great way to bridge the gap between your email list, your website, and your social media. Many targeted ads crop up on social media platforms like Facebook and Instagram, but that doesn’t mean that they have to lead back to your social media account. Instead, you can use them to bring clients straight to the page you want them to land on.
For example, a targeted ad on Instagram can include a call-to-action to request a free quote. However, if you want viewers to follow through, you’re going to want to make it as easy as possible for them. The best way to do so is to add a “swipe up” feature that will take them directly to your contact page, allowing them to request a quote in as few clicks as possible.
5. Targeted Ads Aren’t the Only Strategy to Rely On
Research shows that some consumers are put off by data trackers that are used to put together targeted ads. As a result, some people find targeted ads creepy or invasive, which means that you can’t expect them to work on everyone.
When you’re putting together a marketing strategy, it’s always important that you don’t put all of your eggs in one basket. A combination of tactics like emailing, social media marketing, and even cold calls are going to help you to reach your full potential.
Putting together such a diverse marketing strategy can seem overwhelming or intimidating. After all, you are busy running a business and focusing on the best services to bring to your clients. That’s where we can help.
Let Us Help You Improve Your Pest Control Marketing Strategy
Marketing your pest control strategy is the only way to ensure that your potential clients give you a shot. Marketing Pests is here to improve the way you do marketing without distracting you from the day-to-day attention your business needs.
To learn more about how we can help you navigate targeted ads and more, contact us today and book a free lead flow acceleration session. We look forward to bringing your pest control business to its full potential.
