The little critters that cause homeowners to run away are the same ones you enjoy running toward and removing to save the day. Fortunately, there are plenty of bugs to go around, which means you shouldn’t be short on work as a pest control professional.
Research shows that pest control workers’ employment is slated to grow by 7% between 2021 and 2031.
The question is, is your website drawing enough new customers to your business versus the competition?
Here’s a rundown on 11 features that the best small business websites for pest control have in common.
Let’s jump in!
1. Function and Responsiveness
One of the top characteristics of a quality pest control website is responsiveness.
When customers search for help with pest control, they often need a pest control company right away. After all, they’re likely desperate to eliminate creatures that might be threatening the peace and safety of their homes.
Since time is of the essence, it is critical that you make your website as easy to navigate as possible.
That means spelling out your service areas as clearly as possible at the top of the website, for example. It also means describing your various types of services upfront. You should also ideally let your potential customers know if you can service them on the day they contact you.
However, in addition to immediately displaying the most critical details, your website should load quickly. This is important because research shows that 47% of online users expect websites to finish loading in no more than two seconds.
2. Engaging Content
In addition to having a user-friendly website design, a top pest control site features engaging content.
Some of your potential customers may not know much about the pest control process. For this reason, your website should list the steps you’ll take to help them through their pest-fueled fiascos.
The content on your website should also let customers know that you’ll be willing to answer their questions during the pest control process.
Content that is clear and engaging will let your possible clients know that you are more than competent to resolve their critter problems.
Also, you may want to hire a copywriter to generate content for your site.
A copywriter can regularly produce new, informative articles for you to publish on your site. This is invaluable because this can expedite your site’s organic growth by drawing more customers to your site.
3. Solid Call to Action
This is another important part of any top-tier website in the pest control industry.
When a potential customer visits your website, you want them to schedule an appointment with you right away. So, make sure that your site convinces them to do just that by including a call to action, or CTA, on the site.
Examples of CTA that may work for you are “Contact us now!” and “Get in touch with us today!”
The right CTA provides a feeling of urgency, is specific, and makes it clear what action you want your potential clients to take. Your CTA should also be in bold, large font so that it is undeniably visible.
4. Branding Consistency
The best small business websites are also consistent with the businesses’ branding.
For instance, let’s say that your uniform and service van have a unique look. Incorporate these branding elements into your website as well.
Consistency in your branding is important because if your website’s pages don’t seem to match your brand image, this may confuse a potential customer. In turn, the customer may choose to do business with another company that seems more stable and reliable.
5. Reputable Image
For homeowners, their safety is a big concern when they have to allow strangers to enter their homes. This is why your pest control website should make it clear that your company is accredited.
Specifically, emphasize that your workers are all insured and licensed if this is true. In addition, brag to your would-be customers about the years of experience you have in the pest control field.
6. Optimized Content
Not all content is created equal. To make your website’s content work for you, make sure that it is optimized.
For instance, don’t just say that you offer pest control on your website. Explain that you offer this service in a particular city. When you do this, you’re using proper search engine optimization.
Content that is optimized is more likely to rank higher on today’s most popular search engines, like Google. The best small business websites demonstrate a mastery of this and are, therefore, often the first sites that online users visit.
7. Photos
Today’s top small business websites in the pest control field additionally feature high-quality photos.
Many small businesses use stock photos on their sites simply because these photos are easy to find and publish. However, these photos are generic and thus not very memorable.
Instead, why not post some before photos and after photos showing the results you’ve achieved in a customer’s home? You don’t even have to hire a photographer to do this. You can take these pictures and post them on your site yourself.
Be sure to also post your photos on your social media sites, too.
The more you can present proof of your work to website visitors through quality images, the more likely you are to convert them to paying clients.
8. Updated Content
The content on the best websites of pest control companies is always up to date.
In general, you should update your site every few years. These updates can include both copywriting updates and upgrades to your website design.
Of course, if you change critical information, like your contact information, you should update this right away.
Although you can try to update your site yourself, it is generally best to hire a professional to make the site stand out for all the right reasons. A professional web designer will also ensure that your site is functioning properly.
9. Easy-to-Find Contact Information
Yet another quality of top small business websites is that they make their contact information easy to locate.
The more visible your pest control company’s contact information is, the more quickly a potential customer can get in touch with you. If you fail to do this, they’ll become frustrated with your site and simply move on to another pest control company that has their contact info listed clearly.
Make sure that your phone number is listed in bold font. The digits should be large and in a common hue, like black. Feel free to put this information at the top right, top left, or top center of the page.
Also, make certain that the phone number you include on your site is clickable. This is important given that many potential customers will use their phones to search for your company (more on that later).
10. Testimonials from Happy Clients
Quality pest control websites additionally showcase glowing testimonials from the company’s clients.
Possible clients are more likely to get in touch with you for pest control help if they read that you’ve done a great job at another customer’s home. This is why you should always include positive comments from your customers on your website.
Testimonials also improve your trustworthiness and credibility. They additionally justify higher prices for your work.
Lacking testimonials? Now is a good time to go back to your happy clients and ask them to submit testimonials that you can add to your website.
11. Mobile Device Friendliness
Finally, the top websites of pest control businesses are easy to navigate on a smartphone.
Many online searchers use mobile devices to locate products and services. On top of that, Google penalizes sites that aren’t mobile-friendly.
So, if you want your site to rank high on Google and other search engines, make sure that it works well with today’s mobile devices. A website design company can help you to make sure that this happens.
How We Can Help with Creating the Best Small Business Websites
As a pest control business owner, you may understandably feel the pressure to draw new clients to your business every season. Fortunately, with strong content, photos, and search engine optimization — hallmarks of the best small business websites — you can keep customers contacting you over your competitors.
At Marketing Pests, we take pride in offering new website-building services. We also offer help with search engine optimization, paid search advertising, and advertising on social media. Get in touch with us to learn more about our services and start getting noticed today!
