Did you know that more than ninety percent of all online interactions start with a search engine?
There are many thousands of pest control businesses in the United States.
Since there is so much competition out there, it is imperative that you create the best possible marketing campaign. This will help you to get more contracts.
But it can be difficult to create a digital advertising campaign for your pest control company if you are not an experienced marketer.
To help you out, we’ve created a pest control company marketing guide. Keep reading to find out more.
1. Create a Plan
If something goes wrong with your pest control company’s marketing strategy, it might be because you did not take the time to create a solid plan.
A good marketing plan should be able to evolve in response to consumer demand. This is why it is important to identify your key metrics for success.
You will also need to identify who your ideal clients are and what kinds of competitive advantages you have over your competitors.
By taking the time to do market research, competitor research, and customer research, it will become easier for you to create a winning pest control advertising strategy.
2. Build a Great Website
If you want to build a great website, you will need to make sure to publish relevant information about your business.
This includes things like your mission statement, what services you offer, your prices, and links to your social media accounts.
You want to strike the right balance with your website design by making sure that it is not too bare and not too complicated.
Your goal should be to make clients feel like they have found the right pest control business for their needs.
You should also take the time to create an attractive landing page. Your landing page should have focused headlines. It should also have clear and compelling copy.
3. Make Use of Social Media
More and more people are using video-based social media platforms such as TikTok and Instagram.
By setting up accounts and regularly publishing content on these kinds of platforms, you will have the chance to connect with a large pool of potential customers.
And don’t underestimate the importance of creating Facebook ads that describe the benefits of working with your pest control company.
4. Publish Engaging Blog Posts
Most consumers take the time to research topics they are interested in before making related purchase decisions.
This helps people feel less stressed about their problems and more confident that they understand the solution.
If you are not sure what kinds of topics are best to blog about, you should consider creating pest control glossaries and educational videos that explain the dangers of having pests at home.
5. Improve Your SEO
By focusing on improving your search engine optimization, you will be able to create more opportunities for converting your potential customers into paying clients.
Many people don’t realize that Google won’t be able to crawl and index their websites if they make basic SEO errors.
If you don’t understand what search engine optimization involves, you should consider hiring a pest control digital marketing company to help you out.
6. Use PPC Advertising
In the past, most pest control businesses would devote large portions of their marketing budgets to creating print advertisements. But this marketing strategy is less effective than it used to be.
This is why you should instead focus on pay-per-click (PPC) advertising. One of the great benefits of PPC advertising is that you only need to pay when potential clients actually visit your website.
7. Optimize Google My Business Page
One of the most important digital marketing tools for pest control companies is Google My Business (GMB).
By taking the time to correctly optimize your Google My Business page, you will make it easier for people to know where your business is located and when your company is open.
People will also be able to quickly visit your website, book your services, and view your offers and unique content.
8. Embrace Email Marketing
One of the most important pest control company marketing strategies is email marketing.
Those who regularly publish thoughtful newsletters will gain new leads and will increase their online presence. Email marketing is also one of the best strategies for those who want to start generating leads with sales funnels.
9. Create Infographics
Since there is so much information available on the internet, people have shorter attention spans than they used to.
Even if you write informative and interesting blog posts, people might not be willing to set aside the time to read them.
You can make your blogs more important by creating infographics to visually illustrate the concepts that you want to explain.
10. Improve Your Online Reputation
You should take time to show that your pest company is reliable and trustworthy. It can take time to do this.
You will need to focus on increasing customer engagement. It is also a great idea to collect and publish customer reviews.
By focusing on improving your online reputation, you will begin to attract more customers.
Make Use of the Top Digital Advertising Strategies Today
If you are looking for ways to grow your pest control company, it is a great idea to focus on improving your digital advertising strategy.
We are here to help you to design and implement an effective pest control advertising campaign. Don’t hesitate to reach out to us once you are ready to get started.