Pest control SEO is the practice of attaining a higher rank for your website in the search engine results page (SERPs), in order to gain more visibility among high-intent searchers in your market.There are many different tactics and strategies leveraged to achieve a higher ranking including edits to website link strucutre & tags, consistently publishing new content, technical optimizations for performance and more.
Building upon onsite SEO, local SEO campaigns are designed to get your business profile and webpages ranking for hyper-localized searches, i.e. “pest control companies near me” or “pest control services in holmdel nj”.
Local SEO usually yields fairly quick results when compared with broader, more generalized SEO efforts. That’s because Google uses your Google Business Profile to establish a location relevancy for your business, an advantage not usually afforded to companies running national or international campaigns.
Before you say “Well then why do I need paid search if I can just get the traffic for free?!”, consider the fact that about 55% of SERP clicks are on the paid ads that appear at he top of the page. By doing both local SEO & PPC, you make sure you’re competing in both pools. Given that with PPC you only pay when your ad is clicked, there’s no cannibalization of traffic or budget. The only way to dominate the SERPs is to have strong PPC ads and a high-ranking Google Business Profile and website.
An important piece of ranking well is to have a Google Business Profile that is continually getting reviews. That is why we offer reputation management as part of our service.
Not only do reviews matter for ranking, they also matter when it comes to branding; imagine a business ranking well with 4 reviews, next to a business in the same results page that has 200 reviews.