It may surprise you to learn that, by 2028, it’s anticipated that 73% of small businesses will be remote. Your brand identity will be more important than ever, helping you stand out amongst the competition.
Seeing as the US has over 30 million small businesses, there’s no time like the present to invest in your pest control company’s business brand.
But why is branding important? For starters, when you create a brand, you build trust with your customers. They know what you stand for and what your values are, which helps them feel connected to your business.
If you’re looking to learn all about brand marketing for your pest control company, then this article is for you. Keep reading to learn more.
Audit Your Brand Identify
Where does your brand compare in the marketplace? You need to conduct an in-depth analysis of your competitors to understand how their websites function and what types of SEO they’re using. You also need to identify the way they advertise and how they’re connecting with prospective customers looking for pest control services.
You can also question your customers about your brand’s identity and review your website’s analytics to see how much traffic you’re getting.
Create Your Pest Control Company’s Creative Components
You want to create the overall tone of your pest control company’s brand. This carries through every avenue of marketing, so you need to be consistent. This includes advertisements, social media, and more.
Included in brand marketing and brand elements are your logo, colors, font, and the general style of your pest control company.
Are you green and eco-friendly? If so, incorporate this into your branding. You want a distinctive voice that connects with your target audience.
Create Brand Identity Strategies
Brands take time to develop. This is why you need to work with a marketing agency to create a brand identity with a strong social media presence.
You want to connect with your target audience across a variety of platforms, including Facebook, Twitter, LinkedIn, and more. You may even want to advertise on TV or in magazines, which is why you need a solid content marketing strategy to help communicate your pest control services to your target audience.
Analyze Your Audience
You need to analyze your audience and learn about their specific challenges. Is there a particular pest your target audience deals with during various times of the year? Understand what prospective customers in your service area need, so you can effectively communicate with them.
Use Brand Management Tools
As you work on brand building, it’s important to use brand management tools. This helps you analyze, measure, and influence your prospective audience.
Brand management tools are any type of software that helps you with your oral brand or image. This software includes social media monitoring and analytics, helping your business access target customers.
Additionally, brand management tools also help your sales and marketing teams stay organized. Additionally, you’ll accelerate your brand’s growth with easily available brand management tools. You can easily put together a pitch, newsletter, advertisement, and more.
Focus on Your Brand’s Colors
It’s shown that colors play a significant role in a person’s mood. Consider the message you’re looking to convey when choosing the best colors to represent your brand.
You should choose colors that stand out amongst the competition, but that evoke a certain emotion. You might want to talk to your target audience about the colors they tend to favor, and even invest in learning about color theory.
The colors you choose will apply to your logo and website background colors and text colors.
As an example, it’s said that red represents passion, orange and yellow represent happiness, and green represents nature. Consider color theory before choosing the colors you’ll use for your brand.
Implement Brand Fonts
Fonts are just as important as color. When selecting the ideal font for your brand marketing, it’s advisable to select two typefaces and stick with them, using them consistently. For your headings, use the largest, most expressive font.
Subtle fonts, however, are for the body of your content and should be easy to read. You want them smaller than your headers and in a different style.
You may want to use bold or italics. You should also consider using all capital letters or increasing your letter spacing to help you stand out.
Some of the best fonts include Open Sans, Montserrat, Roboto, Playfair Display, Lato, Merriweather, and Helvetica, to name a few.
Your brand logo helps current and prospective customers connect a mental image to your pest control company. You want your logo to convey your company’s personality while utilizing the same color palette used on your website.
You want to incorporate repetitive patterns and use plenty of contrast as well as white space. You may or may not want to use your pest control company’s name or opt for a symbol or icon to represent your brand.
Create Your Brand Identify Today
By following the tips and tricks in this helpful guide, you’ll be on your way to creating a brand identity that showcases your company while reaching your target audience. Remember to create a logo that speaks to your customers while expressing your values and beliefs, and to choose colors that set a specific tone.
Marketing Pests can help. We offer everything from web design to PPC advertising and more. Contact us today to see how we can make your pest control company rank higher than the competition.