About 65% of businesses say generating website traffic and quality leads are among their top marketing challenges. Without fresh leads, you could struggle to grow your pest control company this year. Your competitors will start attracting those clients instead.
Before that happens, use these digital marketing tips to expand your reach and generate leads this year. With these tips, you can set your pest control business up for growth and success.
Learn how to attract high-quality, converting leads with these tips today.
1. Update Your Website
You could struggle to use the rest of these tips effectively if your website is old, outdated, or slow.
In fact, nearly 40% of people will stop interacting with a poorly planned, organized, and designed website. As they leave, your website bounce rate will begin to increase. A high bounce rate can hurt your search engine optimization (SEO) and pay-per-click (PPC) efforts.
Your organic search engine rankings will drop, while your PPC ad cost-per-click (CPC) will become more expensive.
Another 38.5% judge a business based on how the company’s website looks at a glance. Clients might think you’re not a credible business if your website doesn’t look professional. Another 40% will leave if your website is slow.
In fact, conversions drop up to 20% for every additional second of site load time.
If you want to generate leads, you need an eye-catching, easy-to-use website. Consider hiring a digital marketing agency that offers web design and development services. Ask them to improve the user experience (UX) across your site.
A positive UX ensures your website is easy to navigate and use. Otherwise, people will leave, costing you potential leads.
Make sure your site is mobile-optimized as well. If your site is difficult to explore on mobile devices, even more visitors will bounce. A mobile-optimized, user-friendly website can benefit your SEO and PPC campaigns.
Next, make sure there’s more than one opportunity for visitors to convert on your site. For example, you can add an eye-catching button to the navigation bar. Use a compelling, urgent call-to-action (CTA) to encourage conversions.
Consider using a pop-up to generate leads before visitors leave as well.
You can use a heatmap to determine the best placement for forms on your landing pages, too. Proper placement can help you generate more leads.
Try to condense your forms as much as possible. If they’re difficult to complete, visitors might give up halfway through.
Create an Email Lead Magnet
Make sure to add an email newsletter subscription form to your website as well. Then, use a lead magnet to encourage more people to subscribe.
For example, you can offer 10% off a customer’s first service in exchange for their email. Maybe you want to provide an eBook about the different pests in the area instead. Either way, make sure the lead magnet is something your customers will want in exchange for their emails.
Once you gather enough subscribers, automate an email drip campaign to nurture your leads. Segment your lists to provide personalized content, too.
Nurturing your leads with email marketing will help you remain top-of-mind with your audience. The next time they need pest control services, they’ll recall your brand.
2. Create Personalized Content
Take the time to learn as much as you can about your target audience. For example, you might group your clients based on:
- Pain points
- Buying behaviors
- Online behaviors
Perhaps you want to group clients based on the specific pests they want to get rid of instead. Then, gather keyword research for each group. Keyword research can help you determine what those consumers search for online.
Use your keyword research to create personalized blog content for each buyer. Personalization can help you empathize with your customers’ needs. You can show them you understand their experiences.
Make sure you’re providing high-quality, informative content. Informative content can help you demonstrate your experience and expertise. You could become a thought leader within the pest control sector as a result.
Becoming a thought leader can help you gain brand credibility, which could encourage more people to contact you.
Add a CTA to the end of each blog post or direct readers to fill out a form.
Then, use SEO to improve your organic search rankings. SEO will help you appear in front of potential clients first when they need a local pest control company.
Backlinks are one of Google’s top ranking factors. Generating quality backlinks can help you improve your organic rankings.
Try to generate backlinks from local businesses to appear in front of more local clients, too.
3. Design Eye-Catching Ads
PPC advertising can help you appear in front of potential clients based on their search queries or demographics. For example, you can create display ads that appear based on the websites your clients are visiting.
Create both text and display ad campaigns using Google Ads. When someone clicks on the ad, they’ll land on a dedicated page on your website.
Then, you can use a strong CTA and form to convert those visitors into leads.
Use remarketing ads to continue generating brand awareness and website traffic, too.
4. Grow Your Social Presence
As you begin creating blog posts for your website, consider developing a social media strategy as well. You can convert your blog posts into eye-catching graphics for different social media platforms.
Use a CTA in your captions to encourage people to engage with your posts. Once you begin generating comments, respond! Answer questions to show customers you understand their needs or problems.
5. Update Your Google Business Listing
Your Google Business listing can help local customers find your pest control business during an online search. Claim and optimize your profile. Make sure the information matches exactly what appears on your website.
Ask your current clients to post their reviews on your profile, too.
Positive reviews can benefit your brand’s reputation and your local SEO rankings.
Generate Leads for Your Pest Control Company Today
Learning how to generate leads for your pest control company will give your business the chance to grow. Start improving your digital marketing strategy with these five tips. Otherwise, consider asking for help.
An experienced digital marketing agency can help you generate fresh leads and sales without stress.
Eager to get started?
Book a free flow acceleration session today.